Whiteface Ranks #1 in Eastern U.S. by SKI Magazine Readers

Monday, October 4, 2010

LAKE PLACID, N.Y. --- The votes are in, they've all been counted and SKI Magazine readers named Whiteface, in Wilmington, N.Y., as the number-one ski resort in the eastern United States, second overall in eastern North America. The independent survey of 7,000 readers put the Olympic mountain back on top for the first time since 2003. In 2009-10, the mountain was ranked fifth. Only Mont Tremblant, Que. stood atop Whiteface in the SKI survey.

"Everyone at the mountain strives to give each visitor the best experience possible and this validates all of their hard work," said New York State Olympic Regional Development Authority (ORDA) president/CEO Ted Blazer. "It's great to be on top again and now our goal is to stay atop year after year. With Wilmington virtually at the foot of the mountain and Lake Placid a short drive away, we have a perfect combination of meeting everyone's needs."

Whiteface, which boasts the greatest vertical drop east of the Rockies, 283 skiable acres and 86 trails, received high marks for its Aprs-Ski (#2), Dining (#2), Family Programs (#2), Scenery (#2), Terrain/Challenge (#2), Lodging (#4) and Overall Satisfaction (#5). And for the 18th consecutive year, Whiteface/Lake Placid was chosen number-one for its Off-Hill activities, thanks to its array of Olympic-style sports including bobsledding, ice skating, cross country skiing, ski jumping, as well events such as World Cup racing, shows and concerts.

"All of these activities and experiences are what separates us from the rest of the pack," added Blazer. "Nowhere else in the eastern U.S. can you ski in the morning, take an afternoon bobsled ride, take in the uniqueness of Main Street and enjoy a world-class show or event all in one day. This is what differentiates Whiteface/Lake Placid from all of the other ski resorts."

Over the past 10 years, Whiteface has invested in a gondola, chairlifts, parking, improved and increased snowmaking and grooming, terrain parks, upgrades to the base lodge and dining areas and expansion of the Kids Kampus, to name a few. Most recently, Whiteface opened Lookout Mountain in January 2009 and last season added 25 additional acres of glade skiing with the opening of the Sugar Glades.

"All of these investments and improvements have been 10 years in the making, and many thanks go to our staff who has worked hard to accomplish these improvements," remarked Whiteface general manager Bruce McCulley. "They were made for one reason, to give our guests the best experience possible. While there are no capital improvements planned for this season, we are always striving to find new ways to give each skier the best value for their dollar."

The Top 10 resorts in Eastern North America according to SKI Magazine's readers:

For a complete look at the "Top 50 Resort Guide," pick up the October issue of SKI Magazine or log on to www.skinet.com.

1. Tremblant, Que.
2. Whiteface/Lake Placid, N.Y.
3. Stowe, Vt.
4. Okemo, Vt.
5. Stratton, Vt.
6. Sugarloaf, Maine
7. Sugarbush, Vt.
8. Sunday River, Maine
9. Smugglers, Vt.
10. Loon Mountain, N.H.

For more information on Whiteface and 2010-11 season ski rates, visit http://www.whiteface.com/summer/tickets/wf_season.php. For more information about all of ORDA's Olympic venues and events, log on to www.whitefacelakeplacid.com.